Going Viral on social media is not just mere luck, rather a culmination of strategy, creativity and consistency. Earlier where social media was just a tool to connect people, now it has upgraded to a marketing platform offering masses to advertise, market and even sell their product or service.
Going viral in this day and age is not an easy feat and yet the amount of content that goes viral is a lot because of certain patterns. Following a set of tips will help you increase the reach and will help the businesses in garnering their popularity, thus leading to more sales and profits because of wider audience.
We curated the tips from the popular content creators which could help you viral your content.
- Understanding Your Audience : Recognising the target audience is necessary to create the relevant content that will cater the demographic. Make use of tools that will help you in the research of their preferences. If you have a cooking channel, try to pin down and research on the audience engaging with your content.
- Relevant Content: Probably the most important one. Consistency only works best if it is paired up with the relevance of the content. Try to avoid the topics which are old because audience are done with it and look up for what is trending at the time.
- Requirements of the platform: Each platform needs to be optimised differently. Supposedly if one video gets viral on Instagram might necessarily not work best on say Tik Tok or Youtube. For Instagram and Tik Tok, short entertaining videos will grasp the attention while long format videos with high quality will work best on Youtube. Make the word play your strength if you want to get viral on platforms like X or LinkedIn
- Keep up the Trend Game: Utilising the right hashtags, the trendy audio, and SEO friendly social media captions captures the attention of viewers and might increase the reach of your content. #bookstagram and #booktok are one of the most popular hashtags used. So, if you have a book account make sure your content reaches the right audience.
- Grab the attention: Make the first 3-4 seconds of your content count because that’s the average attention span of the viewer, especially on instagram and Tik Tok. Assure that your video is not scrolled down, instead holds the attention of the viewer enough to garner likes and comments.
- The Right time: A lot of creators might not pay enough mindfulness to posting at the right time but it is important to peak the reach of the content. If the target audience of a creator are US citizens then make sure that the content must be posted when the audience are most active. Travelling channels, targeting local or international audience must post at the right time to pull the maximum views.
- Collab with the Influencers: Certain influencers who are already popular can help you in advertising and marketing your product. Cosmetics channels usually collaborate with popular creators of their niche. A large number of make-up artists market multiple products thus helping the businesses to tap larger audience.
- Engaging the audience: Being a silent creator does not hold a candle in the long run because engagement helps in creation of a personal relation and thus might get you a follow back! Hold polls with your followers, reply to the comments, reach out to the people in DMs. This will help build your reach and your audience.
- Paid Promotions: New creators usually run paid ads to boost their reach. The Ads viral the existing content to tap their potential whist also retargeting the engaged users for maximum reach.
- The endgame of consistency: Finally, it goes without saying that consistency is the endgame. Ghosting your users will never make your content go viral. Assure to be consistent in your postings. Also be consistent in using current trends, make use of trending memes, audios and formats.
Decoding the virality on social media is never ending process. But once you get the hang of it, it becomes somewhat easy to garner maximum views. Adapting to the ever changing algorithm of such platforms is the key to reach wider audience while being consistent.
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